News

Borders announces in-stock guarantee for the holidays

November 2, 2009 by James Bickers — Editor, Networld Alliance

Summarize withChatGPTGrokPerplexityClaude

Borders today announced its new "In-Stock Guarantee," which promises that if a customer's desired item cannot be found in-store, the company will ship it from Borders.com with no shipping charge.

The program covers all products sold by the company, not just books.

"Our goal is to have every single customer leave our stores happy this holiday season," said Mike Edwards, executive vice president and chief merchandising officer for Borders. "We have stocked our shelves to the rafters. As a result, we hope to have exactly what customers are looking for among the hundreds of thousands of items we have in stock, but if there is something we don't have on the shelf, we are going to get it in their hands within days, and pay the shipping costs."

About James Bickers

---

James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

Connect with James: