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BP aims to spur loyalty by letting customers share savings

“Give a Reward, Get a Reward” lets consumers share savings at the pump with friends and family.

September 7, 2015

BP wants to make it easier than ever for its customers at the pump and is also letting them share savings with others for the first time, according to a company press release.

A new customer promotion, "Give a Reward, Get a Reward," builds on recent success of the new BP Driver Rewards loyalty program by letting members give three friends or family members a reward of 25 cents per gallon discount on their next fill-up of up to 20 gallons. It runs from Sept. 2 through Nov. 3 at participating BP retail locations.

"We know consumers always enjoy discounts at the pump in whatever form they come," said Jo Brecknock, director of brand and communications for BP Fuels North America. "With this promotion, our focus is on building loyalty, which is absolutely critical to business growth. And we believe that continuing to invest and improve BP Driver Rewards is the best way to achieve that goal."

BP Driver Rewards members who participate will automatically be entered in a weekly sweepstakes to win one of 10 gift cards equivalent to a year’s worth of gas.

In June, BP announced it had improved its Driver Rewards loyalty and credit card programs to make it even easier for motorists to save money on gasoline and diesel purchases. Since then, the BP Driver Rewards program continues to see steady growth, surpassing the two million member milestone, according to a press release.  Active BP Driver Rewards members are also visiting BP retail stations on average 4.3 times per month, up from 3.5 in April, before the program changed. The BP Credit Card Portfolio has seen equal success, adding 24,000 new accounts since May, seven times more the total number of new accounts in all of 2014.