Technology

BrightSign powers digital signage at Hong Kong experiential landmark

Photo: provided

July 13, 2020

K11 MUSEA, a experiential landmark in Hong Kong's Victoria Dockside art and cultural district, recently deployed seven LED video walls as well as circular LCD displays, lift lobby displays and an interactive gaming facility. BrightSign provided its Series 4 XD1034 players to power the seven LED video walls and other players for the other displays, according to a press release.

K11 MUSEA used BSN.cloud to deliver live streamed events to the displays such as performances by musicians, dancers and theater performers, as well as special promotions. SCHOT, a A/V integrator, also installed 1,000 BrightSign XT1144 players throughout the area, which were powered by Power-over-Ethernet, according to the release.

"The K11 MUSEA installation is an exciting example of how digital signage can at once improve a building's aesthetics, enrich the visitor experience and enhance convenience," Jeff Hastings, CEO of BrightSign, said in the release. "Featured promotions and special events at K11 are presented in the most dynamic and visual way possible while the wayfinding solution helps customers find the location of restaurants and retail stores."