Technology

British department store taps Aptos to drive personalization, customer interaction

Photo: Adobe Stock

March 4, 2024

Liberty, a British department store, is renewing its partnership with Aptos, a unified commerce solution provider, to deploy the latest iterations of Aptos' Store POS and CRM applications and migrate the software delivery from on-premises to software-as-a-solution.

The technology will allow Liberty to unlock real-time personalization and offer even more seamless interactions between associates and shoppers at its Regent Street store, according to a press release.

Liberty is one of London's most iconic shopping destinations and offers a wide range of clothing, accessories, fabrics, homeware and beauty products.

"Liberty is a place of discovery and wonder, offering visitors a chance to escape the day to day and explore items from our in-house design team as well as items made by craftspeople from around the world," Martin Draper, CIO and digital director at Liberty, said in the release.

"When entering Liberty, shoppers have the expectation of a transcendent retail journey — and we need to meet those expectations," Draper said. "To achieve this, Liberty requires advanced technology that allows us to understand each shopper on an individualized basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, in-store and online."