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BT upgrades multichannel offering

July 28, 2008

LONDON - BT announced added features on its integrated multichannel ordering and returns solution for retailers.

BT Fresca, the ecommerce specialist division of BT Expedite, has successfully implemented this solution at Mosaic Fashions, Thomas Pink and Phase Eight.

New features include:
  • Reserve and collect - allows consumers to reserve goods online, and then pay and collect in-store.
  • Buy and collect - allows consumers to buy online, and then pick up from a store collection point.
  • Return anywhere - goods bought online can be returned to a store or central location. Return information is automatically validated and recorded against the original order.
  • Order in store - goods can be purchased in-store from central or other store stock, and then delivered to any store collection point and/or to the customer's home or business address.

Integrated store software will be released in beta version in fall 2008, and will then be generally available for deployment from January 2009.

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