News

Cannabis technology provider partners with AR solutions company on educational kiosks

January 29, 2019

Cannvas MetTech Inc., a cannabis technology company, has teamed with NexTech AR Solutions Corp. to enhance the user experience of its digital cannabis education kiosks across Canada using augmented reality, according to a press release.

"It has been proven that companies who personalize the user experience through AR enjoy an improvement in their customer relations and overall profitability, and our goal through this partnership with NexTech is to take our Cannvas Kiosk to the next level and ensure users receive accurate and evidence-based cannabis information customized to their needs and location," Steve Loutskou, chief operating officer for global markets at Cannvas MedTech, said in the press release.

Through its partnership with NexTech, Cannvas expects to refine the user experience of its Cannvas Kiosks, a network of learning kiosks in high-traffic retail areas across Canada, to improve accessibility to free and physician-backed education about the potential benefits of medical and adult-use cannabis. Cannvas hopes to use AR to build on the current kiosk platform, attracting a wider audience and extending the length of each consumer interaction while delivering a more memorable and lasting educational impression.

Content at each Cannvas Kiosk will be powered by the Cannvas.Me platform. Cannvas.Me is a scalable solution for the global medical cannabis community offering interactive tools and physician-backed content to audiences wishing to learn about healthcare through cannabis. Its mission is to place users in the driver's seat of their healthcare journey, arming them with unbiased information on whether medicinal or therapeutic use of cannabis can be beneficial to their lifestyle.

Plans are in the works to integrate Cannvas learning kiosks with select health clinics and platforms from coast to coast so that users engaging with the kiosk have an opportunity to follow up with a licensed medical practitioner.