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Cabela's encouraging customers to disconnect

Cabela's, in partnership with country singer Justin Moore, announces Disconnect Day, a nationwide campaign encouraging Americans to step away from their devices.

April 23, 2015

It's no secret that a dependence on technology affects individuals and families, with studies showing that 80 percent of teens own mobile devices. Kids in general spend only four to seven minutes playing outside daily, according to the American Camp Association.

To rally against this over-connectivity, Cabela's, in partnership with country singer Justin Moore, announced today the launch of Disconnect Day, a nationwide campaign encouraging Americans to step away from their devices for a day of their choosing to enjoy outdoor activities, while reconnecting with themselves, family and friends.

"As a husband and dad of two daughters, I know how challenging it can be to find time with a crazy schedule to get away from the noise and spend time together," said Moore. "For my Disconnect Day, I'm grabbing my Cabela's camping gear and taking my family to our favorite spot with no phones allowed—except for taking pictures!"

The core idea behind Disconnect Day is to remember how rewarding the outdoors can be in strengthening the relationships in our lives, said Scott Williams, Cabela's chief marketing officer.

"When our children grow up, they aren't going to remember how many likes they got on a status update, but they will remember their family camping trips and the first fish they caught," he said.

To launch the initiative, Moore will take the Disconnect Day pledge and is challenging others to do the same this Saturday at the Third Annual Cabela's Great Outdoors Archery Event. The star-studded archery competition is part of the annual ACM Party for a Cause Festival, a two-day outdoor music

The campaign anthem is Moore's new rendition of the classic song, "What a Wonderful World," which can be downloaded for free on www.MyDisconnectDay.com starting May 1.