Marketing

Caleres taps Bluecore for digital, customer-centric transformation

October 20, 2023

Footwear retailer Caleres is deploying the Bluecore shopper identification and customer movement solution across its brand portfolio in an effort to help identify, personalize and orchestrate automated marketing across the customer lifestyle.

The Bluecore technology provides retail data activation to drive revenue and long-term customer value, according to a press release.

Caleres implemented Bluecore for its Famous Footwear brand in April 2023 and saw increases in key direct-to-consumer performance indicators including website identification rates, traffic to site, purchase conversion and revenue.

Caleres' investment in Bluecore represents the global footwear company's next phase of digital and customer-centric transformation, according to the release.

Bluecore will integrate directly with Amperity, which powers Caleres' AI-driven platform for customer data to unify all first party data and create a 360-degree view of the customer. Bluecore will provide rapid data activation capabilities to increase customer movement through the purchase funnel and deliver valuable customer signals back into Amperity to increase enterprise-wide customer insight and profit-oriented programs.

"As part of our strategy to leverage customer data in driving personalization, we are excited to partner with Bluecore and for it to become a critical element of our evolving marketing tech stack. We believe Bluecore's retail expertise, their ability to enhance the identification of anonymous shoppers and their approach in combining customer and product data real-time will enable us to improve relevancy with our customers and, ultimately, drive incremental revenue," Jenny Olsen, CMO at Caleres, said in the release.

"Our work with Famous Footwear showed Caleres how well Bluecore aligns with their data-driven marketing strategy, and we're thrilled that they have partnered with us across their portfolio of brands to activate customer data in support of e-commerce and direct-to-consumer growth. Caleres' commitment to understanding and improving customer movement will result in a highly modern, relevant and revenue-generating customer experience; turning more shoppers into customers and existing customers into loyalists," Fayez Mohamood, CEO and co-founder of Bluecore, said in the release

Caleres portfolio includes Famous Footwear, Sam Edelman, Vionic, Naturalizer, Allen Edmonds and more.