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Canadian grocer partners with Profitect to enhance reporting, boost customer satisfaction

February 8, 2019

Canadian grocery retailer Sobeys is partnering with prescriptive analytics provider Profitect to boost customer satisfaction and reduce shrink.

Sobeys will replace its legacy exception-based reporting technology with Profitect's sales and EBR solution to analyze sales data as well as detect fraud, reduce shrink and gain greater labor efficiencies. It also hopes to enhance training opportunities as well as get greater insight on loyalty behavior, according to a press release.

"We were aware of Profitect's reputation in the market as a leader, which is why we brought the team in to pitch, but it was really the first demonstration of their prescriptive analytics product that sold us," said Peter Enman, Sobey loss prevention manager, in the release.

Sobey will launch the technology across all its 1,500 stores. The wholly-owned subsidiary of Empire Company Limited, its retail banners include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawton's Drug Stores, as well as more than 350 retail fuel locations.

"We've continued to be impressed with the knowledge and understanding the team [Sobey] has of our business needs. We also spoke with existing Profitect customers for references, and they all mentioned the agility and high level of customer service Profitect provides. We can't wait to get started," said Enman.