News

Casual Male opens new multi-line store

July 24, 2011

Casual Male Retail Group Inc., a leading retailer of men's big and tall apparel, has opened a new Destination XL in Phoenix, Ariz. Located at 1701 E. Camelback Road, DXL is a new men's superstore catering to the many fashionable needs of the big and tall man.

DXL is a unique, all-inclusive destination offering more than 2,000 styles under one roof from CMRG's four existing apparel businesses, Casual Male XL, Rochester Big & Tall, Shoes XL and B&T Direct. The comprehensive selection of products is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market.

Currently with five other locations in Atlanta, Ga.; Schaumburg, Ill.; Houston, Texas; Las Vegas, Nev. and Memphis, Tenn., DXL offers a collection of good, better and best products merchandised by lifestyle. The company plans to open up to 13 DXL stores during the remainder of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four to five year period. Furthermore, the company will soon launch a DXL website, with a multi-channel solution similar to the DXL store experience.

"DXL is an emerging and innovative retail solution that is attuned to our customers' needs and we are excited to open our first store in Phoenix," said David Levin, president and CEO of CMRG. "Our customers seek choices, value, convenience and a unique shopping experience which DXL offers."

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