News

Charlotte Russe launches Facebook store

August 14, 2012

Charlotte Russe is launching newly redesigned e-commerce web and mobile sites that also leverage Facebook, according to a company press release from Fluid Inc., the digital agency behind the redesign.

"Our customers are inherently social — they're on the move, and they want to share their experiences with their friends — and they don't want to be limited by their location or device," Evelyn Lee, senior vice president of marketing and e-commerce at Charlotte Russe, said in the release. "Now, regardless of how they access our brand, they'll never miss a promotion or a Facebook conversation related to their favorite products."

Fluid's design team implemented rich, visual merchandising across the online and mobile channels and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience, said Kent Deverell, CEO of Fluid Inc.

"This functionality mimics the Charlotte Russe offline, in-store experience by showing a Facebook feed of other shoppers who are viewing, commenting on and buying products," he said. "Millennials are our most demanding digital buyers because they're technically very savvy and they've come to expect all the capabilities that come with today's e-commerce experiences. Charlotte Russe is delivering on those expectations, and they now greet online and offline consumers with one unified voice and experience that will undoubtedly increase online conversion rates and drive in-store traffic."

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