News

Checkpoint Systems helping Books-A-Million enhance customer experience

November 20, 2011

Checkpoint Systems Inc., a global supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry, today announced that it is partnering with Books-A-Million Inc. to improve its loss prevention program and enhance its customers' shopping experiences through its electronic article surveillance solution, Chad Tice, vice president of loss prevention at Books-A-Million, said in a company press release.

Checkpoint's antennas are advanced EAS solutions for retailers who want a reliable RF-based (Radio Frequency) system, he said. By combining RF technology with ECO electronics (offering reduced energy consumption), robust communications and remote alarm data-capture capabilities, these antennas maximize loss-prevention effectiveness in any store environment.

"Our mix of legacy loss prevention systems wasn't well suited for books and didn't enable us to utilize source tagging for greater efficiencies and a better customer experience," Tice sai. "We made a capital investment with Checkpoint because it provided a superior plug and play solution, has a national footprint and offers dedicated in-house experts who provide quality implementation results on a consistent basis. In fact, we've already seen an immediate impact by generating merchandise recoveries and expect a positive impact on shrink."

Checkpoint is currently implementing its EAS antennas in about 90 Books-A-Million stores (including 40 newly opened stores) and will begin a second phase in an additional 50 stores in the first quarter of 2012.

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