Chico's adds live help to its e-tail sites

Chico's, which operates three online retail brands (www.chicos.com,www.soma.comandwww.WhiteHouseBlackMarket.com), is adding an integrated live help solution to its web properties. The technology used is the eStara Click to Chat solution from ATG.

"As our business continues to grow, it's imperative that we are able to provide a seamless cross-channel experience for our Web site visitors," said Jason Acevedo, director of e-commerce and DTC operations, Chico's FAS, Inc. in a press release. "Different customers like to interact with a company in different ways, and therefore we wanted to add features to each of our sites that would help them quickly connect with associates in an efficient way. Each and every customer should have positive experiences with our brands so that they return to our Web stores and physical stores again and again."

All three sites will now feature small buttons that instantly launch a live chat session with an agent. A separate button will give users the option to initiate a phone conversation.