Marketing

Circle K boosts rewards program

Image: Circle K

August 12, 2026

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Circle K has added more ways to earn for members of its Inner Circle rewards program.

The program now turns everyday stops, from qualifying fuel-ups to coffee runs and snack pickups, into "visits", unlocking savings of up to $1 off per gallon, according to a press release. Existing accounts and phone numbers carry over automatically with no re-enrollment required.

All members will earn double visits on September 2, plus 5¢ off per gallon with every fuel up for 60 days.

"Every visit counts, and now every visit pays off," Rick Rasor, vice president of loyalty and digital experience at Circle K, said in the release. "We've been listening to our members, and they told us loyalty programs shouldn't feel like one more thing to manage. That's why the redesigned Inner Circle rewards program is built around how they already shop, rewarding them for the stops they're already making while giving them an opportunity for even greater savings the more they visit and shop at Circle K. Whether it's a free coffee after a handful of visits or up to $1 off per gallon as Visits add up, members have more opportunities to earn rewards without changing a thing about their routine."