Trading card retailer opening pilot store at Vegas airport

ShopAll Fans, a trading card and fan collectible retailer, will launch a pilot store at Harry Reid International Airport in Las Vegas on Nov. 17.

The store will be located in Terminal 1's pre-security shopping area in front of Starbucks and Wendy's.

The retail concept reimagines the traditional sports card store as an immersive destination where fans can discover collectibles, interact with innovative technology and experience the excitement of sports card collecting firsthand, according to a press release.

ShopAll Fans will offer collectors a way to submit trading cards for professional grading and retrieve them once completed. Adding to the interactive experience, the store will feature an in-store Formula 1 racing simulator.

"With millions of visitors traveling through the city each year and an increasing concentration of professional athletes, major sporting events and entertainment experiences, we see tremendous opportunity to capitalize on the growing demand for sports collectibles even when on the go," Marcos Modiano, president of ShopAll Fans, said in the release. "Our pre-security location allows us to reach both arriving and departing travelers, creating a retail destination that extends beyond traditional airport shopping."

The ShopAll Fans brand is owned by Prepango, an airport automated retail company. The opening of ShopAll Fans marks a expansion beyond automated vending machines into a dedicated retail storefront.