Consumer Behavior

City Furniture enjoys strong return with Bluecore partnership

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April 25, 2022

City Furniture is seeing a 330% lift in known shoppers, a 118% boost in repeat buyers and a 58% increase in email opt-ins after two years of deploying Bluecore technology to identify in-store and online shoppers and predict what those shoppers want to see and purchase.

Before the retailer began working with Bluecore, it had a wealth of first-party data from its 21-plus showrooms and owned digital properties. It not only wanted to leverage its existing shopper behavior and product catalog data to grow a loyal customer base, but identify as many additional shoppers as possible and use that data to drive shoppers to convert, according to a press release.

Bluecore was able to automatically predict which price points, styles and product categories to feature in the retailer's personalized product recommendations. Working with Bluecore, City went from personalizing only 16% of its communications to personalizing 66% of all communications across email, digital ad channels and its e-commerce site.

"As our e-commerce site becomes the new 'front door' to our 21-plus showrooms, it's been crucial that we extend the customer-centric experience that we've provided shoppers in-store for the past 50 years to our digital channels," Justin Roisman, managing director of digital marketing at City, said in the release. "With Bluecore we've been able to take control of our online and in-store data, and use it to better understand what shoppers want and where they're likely to convert, driving long-term relationships and e-commerce growth as a result."