September 5, 2024
City Furniture is teaming up with 3D Cloud to provide customers with an engaging shopping experience and one that combines the online shopping with in-store shopping.
The family-owned furniture and mattress retailer has a mission to deliver a differentiated customer experience, according to a press release. 3D Cloud provides 3D digital assessment management and 3D product visualization solutions.
Starting with 3D Cloud 360 Spins and 3D Cloud WebAR, City Furniture will integrate the full suite of 3D Cloud's state-of-the-art visualization tools for furniture over the next six to eight months.
"3D Cloud are experts at understanding the customer's journey and have developed best in class technology to help address customer's pain points," Andrew Koenig, CEO of City Furniture, said in the release. "We're excited to offer our customers an engaging shopping experience that seamlessly combines online and in-store elements. This partnership allows us to create a unique experience that not only attracts our customers but also guides them in making confident purchasing decisions, setting a new industry standard."
The visualization tools will address common furniture buying questions by allowing customers to see how pieces will fit in their space and match with their existing decor. The technology will help customers visualize their purchases in a real-world context, answering critical questions about size, style, and compatibility before making a decision.
After evaluating various vendors, City Furniture found that 3D Cloud's extensive industry knowledge, stand-out team, and innovative approach made them the ideal partner.
"At 3D Cloud, we are inspired by City Furniture's journey. City was founded by two brothers with a shared vision and grounded in service, much like our own company," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "We understand the importance of building on and preserving a family legacy while always looking toward the future and what's next. This partnership embodies our mutual commitment to innovation and excellence."
City Furniture will be able create 3D content once and use it across all 3D customer experiences.
The technology will further enhance City's Free Design Services, which provides one-on-one expert assistance, helping customers choose hand-picked products that perfectly match their style, space, and budget. By integrating 3D Cloud's tools, City will offer an even more personalized and accurate design experience, ensuring that customers feel confident and satisfied with their furniture choices.
"We are poised to create a groundbreaking hybrid approach to retail, leading the industry into the future," Koenig said in the release. "Our collaboration with 3D Cloud underscores our commitment to innovation and delivering next-level value to our customers."