News

Consumers experience anxiety when it comes to e-commerce

February 13, 2017

Consumers don't have much confidence when it comes to e-commerce retailers delivering the right product on the expected date.

In fact, 42 percent of shoppers polled in a new study don't trust that packages will arrive on time and nearly half expect package damage, reveals the "State of Post-Purchase Experience Report," from Narvar. The study polled more than 1,000 U.S. adults regarding online shopping in the past year.

"Shopping today can feel like a lot of work, and no longer delivers that sense of wonder or excitement it once had. This study shows that after people purchase is a critical time for brands to make the sure the experience is completely effortless," Amit Sharma, CEO of Narvar, said in a press release. "When done right, savvy retailers will be able inspire greater customer loyalty and repeat sales as a result."