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Consumers will revisit retail websites if content is worthy

October 4, 2018

More than half, 55 percent, of consumers will revisit a retailer's website if content is viewed as useful and valuable, according to a Clutch survey.

"Give value first, and once people get that value they'll start looking more into the company itself or researching its products," said Kane Jamison, founder of Content Harmony, in a release on the company's research.

Overall, in relation to content marketing on a website, 67 percent of consumers view it as useful and valuable compared to 33 percent who view it as unreliable and biased.

"This indicates customers still value content that they consider biased or promotional. Content that is transparent, accurate, and unique provides value to customers, which encourages them to research a company and purchase its products or services," stated the release.