Technology

Convenience chain taps Philips digital signage to reinvigorate marketing, communications

Photo provided.

March 19, 2021

Kwik Trip, a convenience store brand, has deployed 1,000 Philips D-Line digital signs across its store fleet with the help of PPDS, a display solutions provider.

The remotely managed displays will help Kwik Trip reinvigorate in-store marketing and communications while also creating revenue streams and sales, while saving the brand nearly $2 million, according to a press release.

The Philips Android-powered digital signage displays have been installed inside all 700 Kwik Trip stores in the Midwest. The retailer, which serves more than 8 million customers each week, began its digital signage rollout strategy in 2018 as part of a store modernizing program.

By showcasing hot food menu items at targeted times of the day, the displays keep things relevant to customer needs, according to the release.

Using Digital Touch Systems content management software, all screens across the entire Kwik Trip estate can be controlled and managed remotely from corporate headquarters, allowing material to be created and delivered to all, or just select screens with one centralized action. The use of digital signage has also provided Kwik Trip with the flexibility to quickly test new products and messaging across all stores as ways of identifying new revenue streams.

"The decision to go with PPDS came down to their system-on-chip functionality, which led to significant cost savings over others. Also, a great (three-year) warranty that helped us feel comfortable about the investment," Mark Meisner, director of marketing and advertising, Kwik Trip, said in the release.