Technology
Cotton On Group taps Lexer to boost customer experience
July 13, 2022
Cotton on Group, a company of fashion and lifestyle retailers, is tapping customer data experience platform Lexer to boost the customer experience strategy for its e-commerce site that features its eight brands.
Cotton On Group includes the brands Cotton On, Cotton On Kids, Cotton On Body, Rubi, Typo, Factorie, Supre and Ceres Life, according to a press release.
It will use Lexer's CDXP to better understand its customers at an individual level and use that insight to build more relevant, personalized communications through the customer's preferred communication channel.
"We understand that customers, more than ever, crave flexibility in where and when they shop. Being able to have one customer data experience platform to help bring the insights across our touch points will allow us to better serve our customers while delivering an enhanced and personalized experience. As Lexer was created for retail first and offers real innovation options in our space, it seemed like the right choice to help us elevate our customer experience," Brendan Sweeney, Cotton On Group general manager, e-commerce, said in the release.
Other retailers, such as The Iconic, Sur La Table, Zimmermann and Rip Curl have adopted the platform to house customer data as it offers measurement, insights and activation workflows while enriching customer profiles with retail.
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