Technology
Creative Realities launches digital drive-thru 2.0
January 9, 2026
Creative Realities, a provider of digital signage, media and adtech solutions, has launched digital drive-thru 2.0, a modular solution aimed at improving drive-thru efficiency and flexibility.
The latest version reduces installation complexity and adapts to municipal regulations, according to a press release.
The digital menu board system is aimed at helping operators streamline installation, simplify maintenance and scale their drive-thru environments over time.
"Consistency, clarity, and ease of use matter in a drive-thru environment," Rick Mills, CEO at Creative Realities, said in the release. "What we designed with digital drive-thru 2.0 was a modular platform that gives brands real flexibility. Operators can add or adjust components over time without rebuilding their entire system, putting meaningful control back in their hands as they evolve the guest experience."
While engineered for QSR needs it is applicable to convenience stores and other drive-thru operations expanding their food and beverage programs.
"As operators look for ways to modernize their drive-thru experience, they're also navigating evolving customer expectations, infrastructure constraints and regulatory considerations," Mills said in the release. "Digital Drive-Thru 2.0 was built with adaptability in mind. It gives brands the flexibility to grow at their own pace while maintaining a consistent guest experience across locations."
Creative Realities has completed two pilot deployments and expects broader rollout momentum through 2026.
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