Customer Service
Crocs, Obsess team on virtual shopping experience
July 14, 2023
Casual footwear retailer Cros and Obsess, an experiential 3D e-commerce platform, have teamed up on a virtual Kibbitz shopping experience.
The Crocs Jibbitz Experience is a virtual storytelling arena centered around personalization, self-expression, gamification and education to promote Jibbitz charms that are bought to adorn Croc footwear.
The experience includes the brand's first-ever 3D Jibbitz Customizer, a feature engineered by Obsess to provide consumers with a mix-and-match tool to create their own unique pair of Crocs with Jibbitz charms, which can then be purchased directly from the virtual experience, according to a press release.
The Jibbitz Experience is the third virtual store created by Crocs in collaboration with Obsess. The store features five virtual departments, each themed for a different Jibbitz assortment type — from "letters" to "food," "animals" and more. The Jibbitz Experience also features a nostalgic arcade-style claw machine game, in which users can collect virtual Jibbitz in order to win physical Jibbitz that cost only one cent. The Jibbitz Experience is available via mobile and desktop web.
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