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CROSSMARK using Aldata to help clients optimize shelf space

February 23, 2012

CROSSMARK, a sales and marketing services organization, is now using Aldata's Shelf Planning and Space Automation solutions to tailor product assortments for its retail and manufacturing clients.

With Aldata, CROSSMARK is able to effectively collaborate with customers looking to optimize shelf space with store-specific planning, CROSSMARK Regional Vice President John Cardamone said in a company press release. The Aldata solutions provide organizations with the application tools they need to understand their customers' buying habits, tailor product assortments to meet their needs and drive loyalty.

"Retailers need to gain a true understanding of the people that walk into their stores every day to have a realistic chance at lasting growth," Cardamone said. "Aldata's Shelf Planning and Space Automation solutions are critical in helping us customize space planning for each of the stores that stock our clients' brands and optimize shelf space to improve their overall ROI. We chose Aldata as a technology partner because their products deliver the store and shopper insights necessary to uphold our high client service standards, analytic capabilities and the ability to deliver go-to-market solutions."

Space Automation, a component of the Aldata Category Optimization suite, enables CROSSMARK analysts to create customized planograms that optimize store-level shelf space utilization, significantly decrease planogram creation time, and help their clients and retailer partners increase sales by as much as 25 percent per category and dramatically reduce out-of-stocks, Brendan Lowe, president, Aldata North America, said in the release.

"CROSSMARK guides some of the most powerful brands in the world to market and we are excited to help their clients achieve success," Lowe said. "Our solutions empower our clients to achieve the perfect mix of products to meet local shoppers' needs. CROSSMARK will now offer its clients these tailored product assortments to increase customer loyalty and profit margins, and we are thrilled to be working with a company that understands the critical role that merchandising plays in overall business development."

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