Marketing

Dardanos’s Shoes launches rewards program

Photo: Adobe Stock

October 26, 2023

Family-owned footwear and accessories retailer Dardano's Shoes has launched a loyalty program called Dardano's Rewards.

The software-as-a-service rewards platform, designed by Zinrelo, is aimed at improving customer retention, increasing revenue from a segment, promoting referrals and promoting social media shares and engagement, according to a press release. The loyalty program offers the retailer a new channel for new and existing customers to interact and discover rewards as well as a way to boost customer satisfaction and connecting with customers.

Dardano's Rewards members accumulate 1 point for every dollar spent and users receive rewards for engaging in social media activities. The program further provides incentives for website purchases, a complimentary birthday bonus, and the establishment of new accounts, all contributing to improved customer retention.

"Zinrelo's technology has enabled us to build a program, customized to our operations, which we can scale and tailor to our needs," Evan Bergman, e-commerce director at Dardano's Shoes, said in the release.