News

Destini teams with Vengo on product sampling via vending machines

December 6, 2018

Destini, a product locator and store level intelligence platform for CPG brands across the U.S. and Canada, has teamed with Vengo, Inc., a provider of interactive vending machines and sampling network with more than 1,000 locations across gyms, colleges, hotels and corporate offices.

Destini will offer CPG brands digital media and sampling campaign opportunities targeting consumers near retailers selling those products, according to a press release.

The partnership combines proprietary digital technology to offer an educational and interactive sampling experience for consumers while driving scalable product trial and growth for brands. Aiming to democratize costs of traditional marketing campaigns, brands can maximize both the reach and depth of consumer engagement to generate a higher ROI from their shopper marketing budgets, with campaigns starting at under $20 per day. Vengo's customizable interactive display allows custom graphics and HD video.

"We're excited to offer brands an innovative way to reach and engage consumers where they are in the real world; meeting them where they live, work, and play," Destini Founder and CEO David Navama said in the release. "Combining digital storytelling with the gratification of a tangible product sample delivered in real-time creates an incredibly memorable exchange between the brand and consumer."

"Vengo is enabling brands to reach into the most relevant and hard-to-reach spaces. We look forward to setting a new bar for interactive sampling campaigns with Destini, offering brands unprecedented access to 20,000,000-plus unique impressions and over 160,000 distributed samples each month," said Vengo CEO Brian Shimmerlik in the release.