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Digital signage welcoming international visitors to Miami

The International Arrivals Terminal at Miami International Airport was recently overhauled with the aim of creating a more welcoming and visually compelling entry point into the country for international visitors, taking digital signage route to get there.

December 9, 2015

The Miami-Dade Aviation Department recently refurbished the International Arrivals Terminal at Miami International Airport with the aim of creating a more welcoming and visually compelling entry point into the country for international visitors. The airport took the digital signage scenic route to get there, according to an announcement today from LED digital signage specialists NanoLumens.

 "You never get a second chance to make a first impression. We wanted our International Arrivals Terminal to provide a sense of place and put a big smile on the faces of our visitors from the minute they arrived in the area," MDAD Chief of Aviation Signage Richard Garcia said in the announcement. "We literally wanted to create a moving, visual experience for travelers that brought the natural beauty and wonders of the region right inside the arrivals area — and we accomplished that, thanks to NanoLumens."

MDAD selected NanoLumens, a manufacturer and marketer of LED visualization solutions in any size, shape, or curvature, to design a massive, 200-foot-long, double-sided NanoCurve LED display to showcase images and video of Miami and the South Florida region. 

"When we began researching LED displays and other platform options, we found a few other companies that offered curved displays," Garcia said. "However, to make them double-sided, two displays would have to be installed back-to-back, making the end result extremely thick and heavy. NanoLumens was the only company that offered a truly double-sided, bezel- and line-free display that could curve in the exact shape needed for the new International Arrivals area."

After MDAD selected the NanoLumens NanoCurve solution, it turned to Virginia Beach-based integration firm Architectural Graphics Inc. to install the 4-mm-pixel-pitch NanoCurve solution.

Just over 4 inches thick, the NanoCurve illuminates almost every area of the International Arrivals terminal with sunny imagery. With glass walls enclosing portions of the terminal, MDAD needed the display to be double-sided so patrons could enjoy the images and videos no matter which side of the wall they were on. Displaying an array of beaches, cruise ships, palm trees and other iconic imagery of South Florida, the NanoCurve solution is designed to be eye-catching and to captivate travelers' attention as they arrive into the region.

"We want people to experience Miami and smile as soon as they arrive in the terminal," Garcia said. "The … displays empower us to create a welcome that travelers to the region will never, ever forget."

To show these images, MDAD specified a Clickeffects Blaze control system that can present one large image across the full-length of the NanoCurve surface. The system allows content management operators to alter complex content to fit the display, creating the imagery international travelers in the Miami International Airport view each day. 

The three-level International Arrivals facility is located in the North Terminal, serving as the gateway to the region for all American Airlines passengers as well as other carriers in concourses D, E and F. The facility features a new federal inspection area with automated passport control, Global Entry and mobile passport processing, a spacious second-level baggage claim area with 10 carousels and a new greeter's lobby for easy access to all ground transportation.