News

Disney Store celebrates 25th anniversary

March 27, 2012

Disney Store will celebrate its 25th anniversary on March 28 at stores nationwide, and in recognition of this milestone, Disney Store will give the first 250 guests at each location silver commemorative Mickey Mouse ears. In addition, Disney Store will host a variety of family fun activities throughout the day, including Disney trivia, games, a dance party and more. As an added bonus, guests will receive 25 percent off purchases made in store and online at DisneyStore.com for the entire day.

"Disney Store's 25th anniversary is about celebrating our guests, our products, and the memorable experiences we create for families every day," said Jim Fielding, president of Disney Store worldwide, "We take great pride in delivering on the Disney promise of excellence, and look forward to bringing the magic of Disney to our guests around the world for many years to come."

In 1987, Disney launched its entertainment retail model by opening the first Disney Store in Glendale, Calif. Today, there are more than 350 Disney Store locations worldwide, and more than 200 million people visit a Disney Store every year. In 2010 Disney Store launched a new store design featuring immersive Disney storytelling neighborhoods and interactive experiences.