News

Disney Store launching “magical new store design”

May 11, 2010

Disney Store announced today that it was launching "a magical new store design" in major markets across the United States and Europe this summer.

The new Disney Store design will be unveiled for the first time in June at The Shops at Montebello in Montebello, Calif., just outside of Los Angeles. That will be followed by the European premiere in early July in Madrid, Spain, at La Vaguada. The new store design integrates the latest technology to create an enhanced shopping experience inspired by Disney's most popular characters and stories.

"We have infused Disney magic into all elements of this one-of-a-kind retail experience, and have selected prime retail centers to launch the Disney Store of the future," said Jim Fielding, president of Disney Stores Worldwide. "Special features like the iconic Disney Princess castle with magic mirror and the Disney Store Theater are just two of the amazing elements in the new store that will enrich every child and family's experience at the Disney Store."

More than 20 new and remodeled Disney Store locations are slated to open this year in retail centers throughout North America and Europe.

North American locations have been confirmed for Roosevelt Field Mall in Garden City, New York; Santa Monica Place in Santa Monica, California; International Plaza in Tampa, Florida; Stockton St. in San Francisco, CA; and Fashion Valley in San Diego, CA. European locations cover four markets, with openings in Spain, Portugal, Italy and the UK. These include NorteShopping in Oporto, Portugal; Orio Center in Bergamo, Italy; and UK locations including Centre MK in Milton Keynes, Bon Accord Centre in Aberdeen and Donegal Place in Belfast.

With each new store opening in 2010, Disney Store will designate a day for 10 percent of the sales to be donated to the Make-A-Wish Foundation in the United States, Spain, Italy and Portugal and to Great Ormond Street Hospital Children's Charity in the U.K.