News

Doughnut 'theater' experience heading to New York's Times Square

July 12, 2019

Not only will New York's Times Square be known for its annual New Year's Eve ball countdown, it will also be known for one of the most unique doughnut shop experiences.

A 24-hour Krispy Kreme location, coming in early 2020, will feature what reports are calling the largest 'hot light.' The doughnut shop, which will take up 4,500 square feet, will include the experience of how a doughnut gets made — from mixing to glazing.

"In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder," said Michael Tattersfield, CEO and president of the North Carolina-based doughnut chain, in a press release. "We love making awesome doughnuts — and New Yorkers deserve hot and fresh doughnuts."