News

E-commerce platform for SMB adds mobile capabilities

November 19, 2013

Volusion, a provider of e-commerce software and services for small to medium-sized businesses, has released an assortment of features to help its merchants sell more effectively throughout the holiday season and beyond. The company said these features are aligned to meet growing trends in the e-commerce space — particularly in mobile commerce — to keep Volusion merchants ahead of ever-evolving consumer behavior and technology.

"As we see rapid growth in the use of mobile devices to conduct commerce, it becomes increasingly important for online retailers to meet this demand via new mobile capabilities," said Clay Olivier, CEO of Volusion Inc. "By making these features available to all of our merchants, they can better focus on growing their businesses instead of dedicating time and resources to mobile development."

New mobile experience and native Volusion app

eMarketer predicts that retail mobile commerce sales will total more than $100 billion by 2017 and account for 26 percent of all e-commerce sales. To help meet this significant trend, the Volusion product team has overhauled its offering to provide a newly optimized mobile shopping experience and a native Volusion app so merchants can monitor their stores on the go. 

Primary updates include a streamlined mobile storefront and fully optimized checkout flow. Volusion merchants are able to customize their mobile checkout to best fit the needs of their businesses. The revamped mobile checkout delivers a simple and highly intuitive purchasing process, according to the company, leveraging device-native elements to streamline checkout and reduce abandoned mobile carts.

Volusion merchants also have access to a native Volusion app that allows them to monitor their store operations anytime, anywhere. This app, available for download in Google Play and the App Store, enables merchants to track their orders and revenue, scan historical performance, monitor inventory levels, review top selling items, and receiver order notifications and low stock alerts. The app is available to Volusion merchants across all plans, free of charge.

Automatic tax rate calculator, new storefront editor now available

Volusion has also released an automatic tax calculator to remove the burden from merchants of keeping up with individual tax rates across thousands of zip codes. This tool applies the appropriate tax rate for all locations across the United States, removing the guesswork of the sales tax process for online retailers and shoppers alike. This new feature is available on all Volusion plans at no additional cost.

Additionally, in continued efforts to help merchants make site updates more efficiently, Volusion has released a new storefront page editor, which allows users to make immediate inline changes to their storefronts without needing to make adjustments in their admin or HTML code. This new tool provides a simple WYSIWYG toolbar on the storefront, as well as merchants' admin product pages for quick updates and on-click image editing.

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