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El Paso Airport selects LiveReach Media for passenger flow technology

March 2, 2020

El Paso International Airport has selected motion analytics and DOOH provider LiveReach Media to measure passenger wait times and provide passenger flow management technology. The company will use its sensing technology to help predict bottlenecks and provide wait times on digital signage with its content management solution, according to a press release.

"El Paso International Airport is excited to launch this new and innovative partnership with LiveReach Media. They have equipped us with intelligent technology that aligns with our core mission of providing exceptional customer service," Tony Nevarez, assistant director of aviation, ELP, said in the release. "We believe that by using this data and providing expected wait times, we can help give passengers a less stressful travel experience while simultaneously being operationally proactive in dealing with periods of high passenger volume."

LiveReach also plans to integrate demographic tools, so airports can gather demographic information in a way that is compliant with General Data Protection Regulation, according to the release.