Euclid Analytics and AgilOne collaborate on integration

Euclid Analytics and AgilOne have partnered to bring retailers an integrated platform that combines shopping experience personalization, in-store profiles and enhanced relationships with buyers, according to a press release.

"A single view of the customer is essential for driving meaningful engagement and more profitable and impactful campaigns across digital and physical channels," Omer Artun, CEO of AgilOne, said in the release. "With Euclid and AgilOne, retailers can uncover opportunities for incremental revenue, learn valuable customer insights, such as which customers are high-intent, and increase the relevancy of campaigns across different channels."

JOANN Stores will implement the integration and expects to see results, according to the release.

"We were looking for a solution to help us deliver more targeted, relevant messages to customers and to drive increased lift relative to other behavioral advertising," Steve Miller, vice president of marketing and business development at JOANN, said in the release. "Deploying Euclid Analytics along with AgilOne will enable us to launch campaigns retargeting in-store shoppers who have left without purchasing, with personalized emails and display ads. We will now directly attribute in-store visits to specific email and advertising campaigns, pinpointing which marketing efforts are the most effective."

Topics: Consumer Behavior, Marketing, Technology

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