Customer Service

Ace Hardware debuts AI-powered assistant

Photo: Ace Hardwaer

May 21, 2026

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Ace Hardware has deployed a AI-powered assistant, called 'Hey ARMA,' aimed at helping store associates better serve customers in real time.

The tool is available on the store's handheld devices and gives associates. access to product knowledge, project guidance and recommendations, according to a press release.

The tool allows them to spend less time searching for answers and more time providing a personalized service.

"At Ace, we believe technology should make the customer experience better by helping our people do what they do best," Andy Enright, senior vice president, retail strategy and operations at Ace Hardware, said in the release. "Hey ARMA gives our associates the information they need in the moment, so they can spend less time searching for answers and more time engaging with customers in a meaningful way."

The technology is part of Ace's broader commitment to investing in frontline teams and embracing innovation that strengthens human service.

"Ace retailers have always set themselves apart through service, expertise, and trust," Enright said in the release. "Our goal with Hey ARMA is to reinforce those strengths at scale, giving local store teams access to powerful tools while keeping the experience personal — another way we're delivering on our promise to be the most helpful hardware store on the planet."

Hey ARMA is active in more than 2,300 Ace Hardware stores, with continued expansion planned as part of Ace's strategy to enhance the in-store experience.