News

European provider of ESL tech turns to NFC

June 11, 2013

Identive Group Inc. today announced that Store Electronic Systems, France-based providers of electronic shelf labeling (ESL) systems for food and non-food retail, has selected Identive's near field communication tags to power electronic shelf labels that provide consumers expanded information about product pricing, composition, origin and manufacturing, all through the use of a smartphone.

Using any NFC-enabled device, consumers can download the retailer's NFC mobile app when they first enter the store. They can then tap their phones to store shelf labels to view product information and receive coupons and loyalty benefits that can be redeemed from their phones at checkout. The NFC tags can also trigger a health alert on the phone's screen for products that contain ingredients such as dairy or nuts, according to the news release. Retailers can also use the NFC tag to store information used for product and shelf management.

"Identive's focus on performance, interoperability, reliability and quick-turn production has enabled us to offer NFC capabilities across the full range of our electronic shelf label offerings," said Philippe Bottine, CTO of Store Electronic Systems. "This capability is yet another differentiator for SES as we work to help large retailers improve their sales and operational performance."

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