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Expert: Retail sector undergoing extreme makeover
September 18, 2008
BUSINESS EDGE (Canada): Major Canadian retailers are redesigning their stores in a bid to become more service-oriented and tech-savvy. Anson Lee, director of customer experience strategy for Karo Group, says innovative interiors are just one component of redesigned business operations. Firms are also giving their printed materials, advertising methods and online operations extreme makeovers.
"They're looking at an overall package of experiences that customers encounter when they're trying to shop or buy or deal with using the product," Lee said.
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