Fabletics take a big stride into new product territory

Active and athletic clothing retailer Fabletics isn't just selling comfy yoga pants and other active and leisure wear. It's now offering footwear as well.

The retailer, founded by Kate Hudson, has debuted its first-ever footwear collection, according to a press release.

"We are thrilled to expand the Fabletics brand into another new category with the launch of footwear, which is being introduced in direct response to feedback from our members," said Adam Goldenberg, co-CEO and co-founder of TechStyle Fashion Group, in the release. "Our goal at Fabletics is to bring women everything they need to live an active lifestyle, and with our new footwear collection, they can easily outfit themselves in fully styled head-to-toe looks."

Topics: Customer Experience, Marketing, Merchandising

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