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Facebook announces more retail focus with Collections feature

October 9, 2012

Facebook confirmed yesterday that it is piloting a Pinterest-like addition to its interactive business tools.

According to an article on PCMag.com, Facebook is currently engaging in a "small test in which a few select businesses will be able to share information about their products through a feature called Collections," Facebook said in a statement emailed to PCMag.

Retailers involved in the program are Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, according to the article.

In addition to liking product content tagged by the participating retailers as part of the Collections test, users will also be able to identify themselves as "wanting" a product in a vendor's Collection, or in the process of "collecting" it. Those notes will be visible to users' friends on their Timelines with an offsite link to buy for each product. 

Read more about social media retailing.