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Fashion retailer Cato launches e-commerce presence

December 11, 2013

Cato, a specialty retailer of women's fashions and accessories, has made its debut in the world of online shopping with the launch of its first ever e-commerce site, www.catofashions.com. With the help of its implementation partner Celerant Technology, the company said its new website will support the growth of the renowned, national brand and will offer the same collections as its brick-and-mortar stores, as well as additional sizes, colors and exclusive items.

Founded in 1946, Cato operates approximately 1,300 apparel and accessories specialty stores throughout the United States. With so many brick-and-mortar locations, the ability to supplement in-store inventory with an e-commerce solution for a new generation of connected shoppers became crucial for continued growth.

"We are thrilled to enter the world of e-commerce," said John Cato, Cato's chairman, president and CEO. "This significant milestone fully rounds out our services and offerings, along with our 1,100 Cato stores. Now our customers have the opportunity to access our fashions and accessories at any time from the comfort of their own devices."

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