Omnichannel
Fashion retailer City Beach taps Teamwork Commerce to drive customer-centric innovation
October 28, 2025
City Beach, an Australian fashion and lifestyle brand, is teaming up with Teamwork Commerce to drive a next-generation omnichannel experience across all its stores.
Teamwork Commerce is a tech stack for retailers that includes POS, OMS, clienteling, inventory control and reporting .
City Beach is doubling down on its commitment to customer-centric innovation by deploying Teamwork Commerce's mobile point-of-sale and order management system solutions, according to a press release. City Beach will implement Teamwork's OMS technology to enable omnichannel capabilities such as buy online, return in-store and endless aisle.
In addition, City Beach will introduce Teamwork's Mobile POS across locations, empowering associates to assist customers anywhere on the floor with instant access to inventory, customer profiles, and mobile checkout capabilities.
"Our customers live fast-paced, connected lives — and they expect the same from us. With Teamwork Commerce, we're not just upgrading tech — we're transforming how we serve every shopper, in every store, every day.," Rhian Greenway, City Beach CIO, said in the release.
"We see this decision as a key milestone in our broader growth strategy, particularly as we expand into new territories and strengthen our e-commerce presence. The flexibility and scalability of the Teamwork platform make it the ideal solution to meet the evolving demands of modern retail. It gives us the ability to adapt quickly, personalize experiences and equip our store teams with the tools they need to thrive."
