Consumer Behavior

Fashion shoppers want efficient, real world experiences

Photo by istock.com

June 14, 2022

Today's fashion consumers want fast, convenient online shopping as well as seamless customer service and exciting real-world experiences.

And European retailers are responding, according to a Scandit, report, "The Future of Fashion In-Store Engagement." Nearly all, 93%, of retailers surveyed view experiential retail as key to the future of the physical store and 73% are investing in technology over the next year to provide new omnichannel experiences. More than half, 59%, are planning use tech to empower store associates to become concierge-like consultants, according to a press release on the report.

The study polled 3,500 consumers as well as insights from executives at 73 of the largest fashion brands across Europe and the Middle East.

Over half of fashion retailers, 54%, said investing in digital tools and capabilities is a priority in the next 12 months. More than half, 53%, of retailers claimed clienteling applications boost customer loyalty, and 91% of those using mobile point-of-sale have seen reduced walkouts, increased sales and improved store associate mobility.

"The pandemic has accelerated the rise of the savvy shopper, with the growth of online shopping, and the resounding message is clear: consumers want a connected retail experience that's flexible and seamless at every touchpoint," Samuel Mueller, Scandit CEO, said in the release.