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Father's Day spend to hit all-time high, predicts NRF

June 12, 2019

Spending on dads this year is expected to break the record books, with an all-time high of $16 million being doled out by consumers.

That's a healthy jump from last year's $15.3 billion, and a prime finding of the National Retail Federation's annual survey conducted by Prosper Insight & Analytics.

"Fathers, husbands and sons can expect to feel the love this Father's Day," NRF President and CEO Matthew Shay said in a press release on the survey. "Over the past decade, spending on Father's Day gifts has increased significantly. Retailers are ready with gifts that will have no problem impressing dad."

The love for dads has been consistently increasing with Father's Day spend growing 70 percent, approximately $6.6 billion, since 2009.Depending on the age of the consumer, spend will range from $138.97 to $197.66.

The projections reveal a big disparity between what consumers spend on dad versus mom.

This past Mother's Day spending was expected to hit a record $25 billion, the highest in the history of the NRF survey. The average spend, based on consumer age, was estimated to range from $196 to $248.