Technology
Fender teams with Bluecore to drive customer growth, retention
May 16, 2024
American guitar and amplifier maker Fender Musical Instruments Corp. is partnering with Bluecore, a retail shopper identification and customer movement technology provider, to spur customer growth and customer retention.
Fender will deploy Bluecore's "customer movement" approach to turn more shopper into customer and increase customer value over time, according to a press release.
"Our approach to identification and customer movement means that Fender will have the ability to recognize each individual shopper and customer, understand their individual affinities, and automate the right experiences. Our strategy will deliver long-term value as well as the flexibility to meet the needs of their customers and partners in a way that aligns with specific near-term objectives," Jason Grunberg, CMO at Bluecore, said in the release.
Fender has significantly increased sales since 2021, driven by investments in acquisition that have resulted in a high number of new buyers.
"We are pleased to partner with the Bluecore team, aligning closely around our growth objectives. In our evaluation process, Bluecore's strategic analysis and its suggestions for increasing customer engagement demonstrated their deep understanding of our business and their focus on identifying opportunities for sustainable growth," Jonni Murphy, director of CRM at Fender, said in the release.
