News

FineLine and Scanbuy collaborate on mobile engagement solution

October 8, 2013

FineLine Technologies Inc. and Scanbuy Inc. have announced an agreement that will enable retailers to easily implement a QR code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers, according to a news release.

FineLine's in-store merchandising service enables retailers to control the use of Scanbuy mobile codes to leverage the customer engagement opportunities the codes create. The integrated solution from FineLine and Scanbuy allows retailers to have their own customized mobile codes applied at the point of product manufacturing.

"With easy implementation across any number of products and suppliers, retailers can take advantage of mobile-enhanced product packaging to engage with shoppers in real-time," said George Hoffman, CEO of FineLine Technologies. "This is an important element in a retailer's strategy to provide their own store-branded mobile content to shoppers and fully realize their omnichannel marketing objectives."

Using its turnkey FastTrak web solution, FineLine said retailers are now empowered to integrate mobile engagement technology into their product packaging at the manufacturing source.

"Through our collaboration with FineLine, retailers can now use our SmartCode technology to not only create smarter retail experiences by dynamically delivering compelling and timely content to shoppers," said Mike Wehrs, president and CEO of Scanbuy, "but they can also create new opportunities, build brand loyalty and continue to nurture the customer lifecycle."

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