News

Floral retailer taps Imagination Park Technologies for AR experience

July 9, 2019

Field of Flowers, a Florida-based floral retailer, is working with Imagination Park Technologies to deliver an augmented reality experience for its customers.

"We're excited to introduce to our customers a new method of providing product awareness and information on our product lines," said Donn Flipse CEO and president of Field of Flowers, in a release on the collaboration. "We now have the opportunity to engage our customers in a unique, fun way with endless possibilities. We feel it will revolutionize a somewhat stale marketing approach to the customers in the floral industry."

The Imagination Park platform requires no programming or technical ability to design, manage or implement highly sophisticated AR campaigns and clients can use their own library of images or videos to appear on mobile devices as holograms, coupons, video highlights and more, according to the release.