Marketing

Food retailer taps Birdzi for mobile rewards app effort

Photo by istock.com

March 11, 2021

Harps Food Stores is launching a mobile rewards app aimed at building loyalty, personalization and digital engagement.

The retailer tapped Birdzi, which provides personalized digital customer engagement solutions, and is using its customer intelligence platform to grow its digital audience, according to a press release.

Harps Rewards launched following a six-month implementation, and enables the grocer to offer shoppers digital savings, personalization and enhanced shopping experiences, both in store and online. After evaluating solution providers, Harps selected Birdzi as its platform provides a roadmap for expansion as Harps' loyalty program matures.

"There are many options out there, but with Birdzi, we're confident that we will see the best return on our investment amid the changing grocery landscape," David Ganoung, vice president of marketing, Harps Food Stores, said in the release. "After thorough conversations during the decision-making process, Birdzi felt like the natural choice (was) to transform our digital strategies and accelerate our ongoing growth. We're excited about the flexibility that Birdzi gives us across marketing, merchandising, pricing and beyond."

Birdzi also helped Harps navigate local challenges the grocer was facing. This included utilizing personalized, targeted shoppable flyers and digital coupons in response to local newspapers ceasing the printing of grocery ads.

The data collected via Harps Rewards leads to the customer intelligence necessary to building and sustaining a successful digital program. Harps can enjoy more effective marketing, curated shopper experiences and higher overall ROI. The data also helps power informed decisions in multiple areas of the organization including stealth marketing, merchandising and pricing.