News

Foot Locker launching Eastbay shop-in-shop

May 21, 2014

Foot Locker Inc. has announced the introduction of its latest retail collaboration: Eastbay Performance Zone at Champs Sports. According to the company, the new shop-in-shop destination brings together Eastbay, a direct-to-customer destination for athletic footwear, apparel, and equipment for the elite athlete, and Champs Sports. Champs Sports is dedicating approximately 150 square feet in select stores for the Eastbay Performance Zone, where customers can access the full range of Eastbay's premium, elite-level product from athletic brands that include Nike, adidas, Under Armour, Mizuno, New Balance, and Asics.

The Eastbay Performance Zone will allow customers at Champs Sports to view and sample seasonal product, rotating football, baseball, softball, soccer, track, volleyball, wrestling, and lacrosse, among other sports, with an ongoing commitment to basketball and training. The Zone will feature a 4-foot touch screen display through which Eastbay's inventory can be shopped and purchased. Athletes can browse the entire 250,000-plus product database available at Eastbay on a computer set up in the Zone. The Eastbay Performance Zone will provide customers online access to full extensions of colors and sizes of products, including cleats, shoes, apparel, gloves, bats, padding, and other equipment. The Eastbay Performance Zone will be adjacent to the extensive assortment of training shoes, apparel, and accessories already in the Champs Sports stores.

"The Eastbay brand has a powerful connection with the elite high school athlete," said Dowe S. Tillema, president and CEO of Footlocker.com/Eastbay/CCS. "A very high percentage of professional athletes across many sports cite Eastbay as an important destination for the gear that enabled them to become the best they could be as they competed in high school and college."

The first four Champs Sports stores to feature the Eastbay Performance Zone will be located in St. Petersburg, Fla., Minneapolis, Milwaukee, and Sacramento, beginning in June 2014.