Marketing
Foot Locker taps Ometria to drive data-powered customer marketing
April 24, 2025
Foot Locker has partnered with Ometria as its customer data platform to accelerate data-powered customer marketing and to forge deeper customer relationships.
The goal is to deliver personalized experiences across customer channels, according to a press release.
"We are thrilled to work with Ometria as our Customer Data Platform to unify our customer data we're gathering through programs like our enhanced FLX Rewards loyalty program to unlock deeper, more meaningful connections with our customers," Stephanie Bleymaier, vice president, loyalty and CRM at Foot Locker, said in the release. "Ometria's advanced data capabilities, innovative vision, and ability to deliver real-time, actionable insights to our marketing team will empower us to drive more personalized experiences with our customers."
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