Merchandising
Forever 21 kicks off fundraiser for Boys & Girls Clubs of America
November 13, 2020
Shoppers purchasing from Forever 21's holiday collection items will be supporting the Boys & Girls Clubs of America as the retailer is donating a dollar to the organization for every purchase from the collection.
The fundraising effort is called "It's the Love You Give," and it's also encouraging shoppers to round up purchases to the nearest dollar for an added contribution, according to a press release.
The goal is to raise $1 million during the holiday collection sales time frame.
"This has been an especially hard year for most of our nation, which means it's more important than ever to step up and support people in need, especially our children," Daniel Kulle, Forever 21 CEO, said in the release. "We hope consumers can join us this holiday season in spreading the love for this worthy cause."
Forever 21 has supported Boys & Girls Clubs of America on a national level for the past several years,.
To see all the available pieces available in the give-back program, visit forever21.com or www.bcga.org.
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
