News

Forrester report highlights 'mobile mind shift'

April 23, 2013

At Forrester's Forum for Marketing Leaders last week, SVP of Idea Development Josh Bernoff shared results from the firm's new report, "Marketing Strategy for The Mobile Mind Shift," that suggests consumer habit is changing in pace with new technology, according to 1to1media.

"As customers become accustomed to accomplishing tasks and finding information instantly, they begin to expect immediate, always available convenience from every company they interact with," the report said.

Bernoff told audience members that the mind shift will cause a transformation amongst businesses.

"It's about more than apps; it's about meeting your customers more than half way," he said.

Read more about consumer behavior.